Page Family Waffle Co.
PROJECTS: Logo, brand development, and website
Page Family Waffle Co. is a family-run company that has had quite a successful operation without the use of any marketing materials. The strength of their company has grown on reputation, strong client retention, and by word of mouth. The challenge was to encourage the client to market themselves further, when they were rather comfortable operating with the status quo.
We suggested that we develop their brand in phases. Beginning with the logo and website to establish them amongst their competitors. The next phase will allow their sales reps and vendors to place online orders, and develop a more sophisticated tracking method for orders. Finally, we’ll create regular eblasts to their clients reminding them to place their orders on a consistent basis, and also highlight new seasonal mixes as they become available.