Project: Marketing brochures
This department at USC had no specific “brand”, but we needed to follow the brand guideline of USC’s overall brand. The first project was a 12-page brochure that showcases the findings from a project that used digital games to encourage college admission and financial aid applications by students from historically marginalized populations. The challenge was to develop a tech look that worked well with USC’s brand guidelines, and also make it fun and engaging to college-aged students.
We kept the overall design minimal, utilizing the main colors used with USC’s brand. We also introduced illustrations to bring some fun into the Report, also introduced them into charts to further the “education” concept.